We are currently on the lookout for a talented Email Marketing Manager to join our company. The ideal candidate will be an experienced, resourceful, and performance-oriented professional with a deep understanding of email marketing strategies, a keen eye for compelling content, and the technical skills required to drive growth and retention for our diverse range of e-commerce clients.
As a fast growing digital agency, this role provides tremendous growth opportunities. We operate in a highly entrepreneurial, fast-paced environment, and those with a self-motivated and disciplined mindset will excel in our agency.
Duties and Responsibilities:
· Oversee the creation, development, and management of email marketing campaigns and automated flows for multiple ecommerce clients, ensuring alignment with each client's brand, audience, and business objectives.
· Devise comprehensive email marketing strategies that encompass segmentation, email design, content creation, and testing methodologies to optimize engagement and conversion rates.
· Monitor and analyze campaign performance data, providing regular, detailed reports to clients and internal teams, and making informed recommendations for continual improvement.
· Work closely with Account Managers, Design and Paid Media teams, ensuring email campaigns are innovative, on-brand, and achieving client KPIs.
· Manage and navigate various Email Service Providers (ESPs) and related technologies, ensuring maximum deliverability and compliance with all relevant regulations, including GDPR, CAN-SPAM, etc.
· Oversee the maintenance of email lists and databases, employing advanced segmentation strategies to deliver highly targeted and personalized email content.
· Stay current with the latest trends, best practices, and technologies in email marketing and digital marketing at large, ensuring our agency maintains its competitive edge.
· Lead a team of skilled email marketing associates to help assist in the successful and overall performance of e-commerce clients.
· Minimum of 3-5 years of experience in email marketing within a digital marketing agency environment.
· Proficient in the Klaviyo Email Marketing Platform. Experience in the Attentive Email & SMS platform is a plus.
· Highly motivated and self-starting individual, driven by goal achievement and personal and professional growth.
· Strong work ethic and ability to thrive in a fast-paced, team environment.
· Ability to prioritize, manage time, projects, and company resources effectively.
· Strong organizational, follow-up, problem-solving skills, and attention to detail are a must.
· Eagerness to learn and remain knowledgeable on changes and developments in the ever-changing paid social landscape.
· Excellent verbal, written and overall communication skills when it pertains to clients and third party partners.
Why Group 8A?
We offer a healthy mix of competitive benefits and perks, with the goal to empower you to do your best work, invest in your professional development and well-being.
On the bleeding edge of the agency industry, we're driven to create a greater delta between us and other Tier 1 agencies. Our growth is driven by our investment in our people and creating an environment that sets everyone up for success and personal growth. Ask us questions about how we do it!
Thanks for taking the time to check out this opportunity at Group 8A!
Group 8A is an equal opportunity employer. All applicants are considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.